What is an Affinity Program?

An Affinity Program is a partnership that extends exclusive discounts on products & services to an association (or other member organization) in order to help create added value to its members while also providing an additional revenue stream to the association outside of member dues.

What is an Affinity Program?

An Affinity Program is a partnership that extends exclusive discounts on products & services to an association (or other member organization) in order to help create added value to its members while also providing an additional revenue stream to the association outside of member dues.

An Explanation of Affinity Programs

Affinity programs, usually built and provided by a GPO (Group Purchasing Organization), are one of the easiest ways for any large member organization to add value to its members. For instance, a small business association may offer deeply discounted business products (such as office supplies, shipping services, and payroll products) to its membership in order to increase adoption, retention, and advocacy.

Aside from providing an association’s members with exclusive offers, affinity programs provide a steady stream of gradually increasing income to an association. In order for both to be successful, there must be a true price advantage and value for both the association and its members. It is important to consider the reputation of a GPO as well as the revenue potential compared to the time investment of the affinity program before entering into an arrangement.

At UNA Purchasing, we provide one of the most comprehensive and trusted affinity programs available. With a wide variety of products & services – supplier programs with some of the lowest negotiated pricing possible – it’s easy to create a benefits program for almost any association, while also being able to help an association increase non-dues revenue, promote its discount program, and help grow its member base.

How It Works

With billions in collective buying power, UNA Purchasing is able to negotiate exclusive pricing on products and services that we, in turn, extend to your members.

We never charge you or your members! Our revenue comes directly from rebates provided by the suppliers, which we share directly with you. Our affinity program is a no-cost, easy-to-use benefits platform, providing savings that can easily offset the cost of membership dues and drive new revenue for your organization.

Our program, unlike other affinity programs, is custom-tailored to increase the value of your organization’s benefits to boost member retention and recruiting. It’s a quick and easy process to get rolling – you can offer discounts to your members in as little as one week.

Sign Up Your Organization

Joining is free of cost & commitment and only takes a few minutes to get started.

Customize Your Program

Choose from any of the dozens of programs we’ve negotiated with vendors for the products and services your members use most.

Spread The Word

We provide you with personalized marketing tools to successfully roll out the program to your members.

Simple Savings

The obvious benefit of an affinity program is saving your members money and creating added income for your association. By tapping into the collective buying power of UNA Purchasing Solutions, you are ensuring savings for your members while easily increasing your non-dues revenue.

Easy Rollout

We create a custom white-labeled signup portal for your group, ready to onboard your members. With offerings that appeal to your members – accompanied by the promotion tools we offer – its never been easier to roll out a program that will attract and retain your members.

Questions about affinity programs?

Sign Up Today!

Your members will thank you for providing
exclusive savings on products and services they
can’t get anywhere else.